To support the evolution of the adidas PureBOOST franchise, my team presented “Track-for-Track” — rapper A$AP Ferg donates an exclusive unreleased music track -and- adidas refurbishes an old running track in his hometown of Harlem.

How it worked - we developed a landing page to share Ferg’s unreleased track “Brag” and count streams. After reaching our goal of streams, adidas committed to resurfacing the running track at Thomas Jefferson Park in East Harlem. With the help of key media partners such as Hypebeast, the campaign took fire. A consumer-facing activation/ribbon cutting celebrated the successful completion of the giveback initiative.

MY ROLE

• Led all account management, serving as the single point of contact for adidas

• Managed creative team, additional project managers, production, and post production teams and served as the single conduit between all parties

• Collaborated with creative team leads to develop and sell-in the campaign’s strategic position and approach

• Created and managed the overall project budget

• Engineered the overall project timeline and directed teams to provide an on-time in-full project delivery