adidas brought my team aboard to create a robust, multi-faceted campaign for a brand-new silhouette for the rapidly growing AlphaBOUNCE franchise — AlphaBOUNCE Instinct.

To show the dynamic power of the Instinct’s torsion tech system, we rooted the hero product story in a futuristic testing laboratory environment. Mobilizing a highly-skilled team of post-production wizards, we created a CG plexiglass box around our talent as they put the Instinct through its paces. In addition to the hero campaign videos, key visuals, and social content, we created a 100% CG product video to show product benefits as the Instinct evolved from primordial soup into a powerful weapon for athlete training.

MY ROLE

• Led all account management, serving as the single point of contact for adidas

• Managed creative team, additional project managers, production, and post production teams and served as the single conduit between all parties

• Collaborated with creative team leads to develop and sell-in the campaign’s strategic position and approach

• Developed and managed the overall project budget

• Engineered the overall project timeline and directed teams to provide an on-time in-full project delivery