With a mission to launch the inaugural golf video game franchise for 2K, we concepted and produced a video spot to link the golf purist with pop culture. Leveraging 90’s nostalgia, we revived the Happy Gilmore villain “Shooter McGavin” (Chris Macdonald) and paired him up with pro golfer Justin Thomas, hip-hop powerhouse ScHoolBoy Q, and wrestling + reality TV star, “The Miz”.

The spots aired on TV and gained over 141M impressions on social platforms — a huge success for the 2K team and the brand-new PGA TOUR 2K game franchise.

MY ROLE

• Led all account management, serving as the single point of contact for 2K

• Managed creative team, production, and post production teams and served as the conduit between all parties

• Developed and managed the overall project budget

• Collaborated with creative team leads to develop and sell-in the strategic position, approach, and treatment

• Engineered the overall project timeline and directed teams to provide an on-time in-full project delivery