Danner Boots
Over the course of seven years — functioning both as the Producer on staff at Danner and then as Account Director, Producer and Project Manager after moving to Kamp Grizzly, I have had the opportunity to work on so many campaigns and initiatives for the Danner brand.
Highlighted below are some favorite film pieces and still photography that my team and I produced for Danner’s core markets. In addition to these content highlights, I managed a full re-brand/identity evolution for the Danner brand, the design/build for two new retail stores (Union Way + Tanasbourne), key tradeshow design/builds, production and campaign for a feature film, and consumer activations. I also led all teams executing campaign strategy, key visuals, digital assets, social content, retail assets, and dotcom content for all brand categories.
MY ROLE
Managed creative teams, production, and post production teams and served as the single conduit between all parties
After moving to Kamp Grizzly, I led all account management, serving as the single point of contact for Danner and collaboration partners
As Producer, I led production on stills and video shoots for many of these campaigns and managed producers on any campaigns that I did not produce
Created and managed the overall project budgets for all projects
Collaborated with creative team leads to develop and sell-in the campaigns’ strategic positions and approaches on all campaigns
Engineered the overall project timelines and directed teams to provide on-time in-full project deliveries