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Danner Boots

 

Danner Boots

 

Over the course of seven years — functioning both as the Producer on staff at Danner and then as Account Director, Producer and Project Manager after moving to Kamp Grizzly, I have had the opportunity to work on so many campaigns and initiatives for the Danner brand.

Highlighted below are some favorite film pieces and still photography that my team and I produced for Danner’s core markets. In addition to these content highlights, I managed a full re-brand/identity evolution for the Danner brand, the design/build for two new retail stores (Union Way + Tanasbourne), key tradeshow design/builds, production and campaign for a feature film, and consumer activations. I also led all teams executing campaign strategy, key visuals, digital assets, social content, retail assets, and dotcom content for all brand categories.

MY ROLE

  • Managed creative teams, production, and post production teams and served as the single conduit between all parties

  • After moving to Kamp Grizzly, I led all account management, serving as the single point of contact for Danner and collaboration partners

  • As Producer, I led production on stills and video shoots for many of these campaigns and managed producers on any campaigns that I did not produce

  • Created and managed the overall project budgets for all projects

  • Collaborated with creative team leads to develop and sell-in the campaigns’ strategic positions and approaches on all campaigns

  • Engineered the overall project timelines and directed teams to provide on-time in-full project deliveries

 
 
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