Over the course of seven years — functioning both as the Producer on staff at LaCrosse and then as Account Director, Producer and Project Manager after moving to Kamp Grizzly, I have had the opportunity to work on many campaigns and initiatives for the LaCrosse brand. 

MY ROLE

• Managed  creative teams, production, and post production teams and served as the single conduit between all parties

• After moving to Kamp Grizzly, I led all account management, serving as the single point of contact for Danner and collaboration partners

• As Producer, I led production on stills and video shoots for many of these campaigns and managed producers on any campaigns that I did not produce

• Developed and managed the overall project budgets for all projects

• Collaborated with creative team leads to develop and sell-in the campaigns’ strategic positions and approaches on all campaigns

• Engineered the overall project timelines and directed teams to provide on-time in-full project deliveries

In addition to content highlights seen here, I managed the creative development and launch of a female-focused lifestyle product line and key trade show design/builds. Alongside the production of content, I led all teams developing campaign strategy, key visuals, digital assets, social content, retail assets, and dotcom content for all brand categories.