After a successful freshman season for the alphaBOUNCE franchise, adidas brought my team back to the table to define the next iteration of the franchise — Aramis 2.0, and create all campaign tools for its launch.

Positioned as the running shoe that helps athletes train to dominate their sport, we aligned with a roster of adidas athletes known for their speed and power on their field of play: Justise Winslow, Carlos Correa, Moriah Jefferson, and Marcus Peters. We shot in Miami, NYC, LA, and Kansas City — capturing the speed, focus and dominance that running brings to these powerful athletes. Our team then designed and delivered full campaign tools including digital, print, retail, OOH, dotcom, and social assets.

MY ROLE

• Led all account management, serving as the single point of contact for adidas

• Managed creative team, additional project managers, production, and post production teams and served as the single conduit between all parties

• Developed and managed the multi-million-dollar overall project budget

• Collaborated with creative team leads to develop and sell-in the campaign’s strategic position and approach

• Served as post producer on all campaign deliverables

• Engineered the overall project timeline and directed teams to provide an on-time in-full project delivery