To celebrate the adidas x Parley partnership annually alongside World Ocean Day, adidas spawned “Run for the Oceans” — a month-long digital activation motivating runners across the globe to log miles in support of reducing ocean plastics. My team has been working with adidas global, adidas North America, and Parley each year since 2018 to concept and create experiences that have seen more than 3.2M runners around the world participate. These consumer activations are by far some of the largest global events that adidas tackles annually.

MY ROLE

• Led all account management, serving as the single point of contact for adidas

• Managed creative team, additional project managers, production, and post production teams and served as the single conduit between all parties

• Developed and managed the multi-million-dollar overall project budgets

• Collaborated with creative team leads to develop and sell-in the campaign’s strategic position and approach

• Engineered the overall project timeline and shepherded all parties to a successful and timely execution