After re-establishing Danner's long-standing tradition of craftsmanship in core markets, my team led the brand strategy and creative vision for Danner's first-ever entry into a lifestyle market. Rooting itself in Danner's USA-made Pacific Northwest outdoor heritage, we introduced Stumptown by Danner.

This venture quickly emerged as the brand’s fastest-growing category and secured demand across global markets. In three short years, Stumptown by Danner grew to be the most coveted component of the brand.

MY ROLE

• Managed all creative, production, and post production teams and served as the single conduit between all parties

• After moving to Kamp Grizzly, I led all account management, serving as the single point of contact for Danner and collaboration partners

• As Producer, I produced stills and video shoots and consumer-facing activation events for many of these campaigns and managed Producers on any campaigns that I did not produce

• Developed and managed the overall project budgets for all projects

• Collaborated with creative team leads to develop and sell-in the campaigns’ strategic positions and approaches

• Engineered the overall project timelines and directed teams to provide on-time in-full project deliveries