With a brief from adidas to show running’s transformative power, my team and I developed a series of short films and still photography to showcase three untold stories — Lauren Wasser, Frank Ruona, and Lindsey Horan.

The Frank Ruona film was awarded a Shorty Award Bronze Distinction in the Diversity and Inclusion category and a nominee for 2020 Webby Awards in the Sport Branded category.

The Lauren Wasser film was an Honoree in the 2020 Webby Awards for Best Art Direction and Nominee in Branded Diversity and Inclusion categories.

MY ROLE

• Led all account management, serving as the single point of contact for adidas

• Managed creative team, additional project managers, production, and post production teams and served as the single conduit between all parties

• Developed and managed the overall multi-million-dollar project budget

• Collaborated with creative team leads to develop and sell-in the campaign’s strategic position and approach

• Engineered the overall project timeline and directed teams to provide an on-time in-full project delivery